OPT IN LISTS why both?

Building and managing an opt in list for a website provides you with direct access to a wide number of potential customers.

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Building and managing an opt in list makes it possible for website visitors to fill out an online form in order to sign up for the latest products and services or a free product or services related to your website.

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Building and managing an opt in list is a proven marketing technique to keep loyal visitors updated on the latest products available from their favourite website. Visitors that sign up can receive updates on products, services and a free online newsletter offered by the website.

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The opt-in mailing list provided by your website is not spam, it is a legitimate sign up program for individuals interested in your products and services. No one is included in the opt-in mailing list without prior consent.

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A number of free listing services are available on the Internet to gather email addresses for a website's opt in list. Although many of these free list services cannot be personalized to suit a specific website. Another method is using a good script for form processing. The script allows a subscriber to fill in a form and send it in to a specific address. The information is then processed and included in a database file. After that, the website can send a personalized reply to the subscriber to thank them for their subscription to the site, which can be used as a autoresponder which I discuss in a post further down.

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Viral Marketing - How it can PROPEL your business!

Viral Marketing also known as Viral Advertising and is a marketing technique used to build the public awareness of your product or company. It can be used with many forms of media to reach out without actually promoting the product by getting a person hooked and be obliged to pass it on, with the product or company advertisement along with it. A good example of this is sponsorship of a certain media, such as a flash game or funny video which one person passes on to another with the company brand or logo helping promote the company or its product.

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Viral marketing has become a popular means of advertising and marketing because it is relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

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Offer incentives such as discounts to help spread your viral marketing. The key is to use Viral Marketing to your advantage.

The main and foremost advantage of viral marketing is to get a lot of publicity and public awareness about your website and your product. You can then generate a flow of traffic that are potential customers. With a little creativity and ingenuity and some incentives or prizes, you can reach out to a great number of people and increase your customer base.

Viral Marketing is used in conduction with other online methods which i will be discussing on my blog further down such as Search Engine Optimization Optimal website traffic, PPC and article writing.

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All viral marketing takes is a great idea, a bit of time, creative thought and the right medium.

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Why Marketing is so important to becoming SUCCESSFUL

Marketing is so important to any company. If you have a exciting product and have researched a great niche to go into and you don’t market your product properly, then no one is ever going to know that your product exists. Therefore every method of marketing must be employed and utilized.

Here are a few marketing points that i feel are important when becoming successful online - enjoy.

Marketing is one of the most important parts required for your business to be successful. Careful attention and creative thoughts should drive your marketing approach and strategy.

For successful marketing, you need to develop a proper marketing plan, and then track its performance to see what return on your investment there will be. There are many things that your marketing plan needs to address, these points may include some of the following:

- What are your marketing goals

What goals you have set for your business and what do you want to achieve through your marketing plans?

- What is your target audience

This is very important, as you will need to know all about your market and those customers within it, to have a chance of having a successful marketing strategy.

- What marketing medium to use

In a marketing strategy you need to decide whether you will use online or offline or a combination of the two. Once this is established you have to conduct a feasibility study to decide on whether this approach is cost effective for the product that you are promoting.

There are many different mediums that can be used successfully online to increase the traffic to you website and in turn increase your conversion rate. Please read on to find out what these are.

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